귣(brand) ̳ ش ǰ ΰ ġ ϴ ߿ ڻ̴. 귣忡 ?
귣 ̰ ȣǵ ȭϴ Ȱȴ.
Һڵ ǰ ҽ ִ 귣尡 Ѵ.
귣 ũ 귣 ȸ(recall) 귣 ν(recognition) .
ڽ 귣 ڻ(brand equity) Ȱϱ ǥ .
̳ 귣 Ǵ Ư¡ ð ֱ Ͽ ϴ ΰ ɹ̴.
ؼ
귣 ν() ȸ µ, 귣 ν Ư 귣忡 ν ǰ ϴ 쿡 ū ſ ۿѴ. 귣 ȸ Ž ڽ ؾ 귣带 ߿ϰ ۿѴ.
귣 ڻ Һڰ 귣忡 ȣǵ 쿡 ȭȴ.
귣 ڻ 귣, ΰ, ɹ ü ؼ ȭ ִ.
ǰ ˷ 귣带 Ȯϴ 귣忡 ǰ ̽Ŵν ǰ ҽش.
ú ȿ 귣 ٴ ǥ 귣 Ȯ 귣 ڻ Ȱ뿡 ǥ ̴. .
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