ñ м |
2011.01.17 | ||||||||
ñ ϰ ?
ȭ- м(cluster analysis)
Ŵ(positioning)- ô(multidimensional scaling)
귣 - (logit model)
ǰ Ӽ ȿ м-Ʈ м(conjoint analysis)
ǥ - (hazard model)
ؼ : ڴ ǻ ϱ پ ȰѴ. ǥ ȭ, Ŵ, 귣 , ȿ м, ̴.
ȭ ǥ зϴ ۾̴. ȭ ִ. м(cluster analysis) ̷ ȭ ۾ ϴ Ǵ ǥ ̴.
Ŵ̶ ڻ 귣 ġ ϴ ̴. Һڴ ǰ ʴ´ٰ Ѵ. ǻ ܼȭϱ ǰ 2~3 ǥ Ŵ (positioning map) Ǵ (perceptual map) ӿ ´. Һ Ӹ Ŵ ϱ θ ̴ ô(MDSmultidimensional scaling)̴.
귣 Һڰ ־ 귣带 ϴ ̴. κ 귣 Һڴ ڽ ȿ شȭϴ Ѵٴ `ո Һ` ϰ ִ. (logit) 귣 ð Ӻ θ Ǵ ̴.
Һ ȿ м ߿ϴ. Ʈ м(conjoint analysis) Ӽ ȿ, κаġ(part-worth) ϴ θ ̴ ̴.
(hazard model) ̳ Ż ϴ Ǵ , ǥ ð Ư .
:
[ ϰ & mk.co.kr, ] |
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