Clotaire Rapaille Reveals Ingenious Ways to Do Business wkf2011 l 2011.10.11

Clotaire Rapaille is a marketing specialist and the author of the bestseller ‘The Culture Code.’ He will offer a solo speech from 09:00 to 10:10 at Cosmos Hall on Wednesday, October 12th. In his book, Dr. Clotaire Rapaille asserts that there is a “culture code” that programs us to become German, or Japanese, or French. He believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives and as consumers and as nations.


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