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Meet world’s best-selling authors at WKF 2012
WKF2012 | 2012.09.12 | File : -

(Clockwise from top) Joseph Martin Fischer,
Hisao Akimoto, Rudy Simone,
Dean Karlan, Cass Sunstein


This year’s World Knowledge Forum will be attended by many world-renowned authors who generate topics that capture hearts of global readers. Among those world-famous scholars with multiple bestseller titles are former German Vice Chancellor Joseph Martin Fischer, President of Heisei Corporation Hisao Akimoto, Rudy Simone, author of ‘Aspergirls: Empowering Females with Asperger Syndrome’, Dean Karlan, a professor at Yale University and the author of the bestseller ‘More Than Good Intentions’, and Cass Sunstein, co-author of ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’.

Joseph Martin Fischer, former Minister of Foreign Affairs and former Vice Chancellor of Germany, is one of the friendliest politicians in Germany. He will be speaking at a session titled ‘The leadership I expect’ from 14:10 to 14:50 on Wednesday, October 10th. Joseph Martin Fischer gave a friendly image to the people after writing a book called ‘Mein langer Lauf zu mir selbst,’ or ‘My Long Race Towards Myself.’ In his book published in 2001, Fischer depicts how he transformed himself from an overweight politician to an avid marathoner after Fischer’s third wife left him for being overweight. He eventually lost over 30 kilograms and took part in the 1999 New York marathon, finishing in less than 4 hours.

Hisao Akimoto, President of Heisei Corporation and author of ‘Heisei Corporation Never Fires,’ will share his unique management philosophy at the WKF. The founder and president of Heisei Corporation, Shizuoka-based construction company, has been nurturing in-house carpenters from the start-up stage. “When I started the company in 1989, the Japanese economy was booming and the construction industry was experiencing severe shortage of construction workers [because young people could easily get a job]… It was then clear to me that there would be much more severe shortage of such craftsman in the near future, because of aging population and lack of demand to take the job,” says Hisao Akimoto on the website of Heisei Corporation. “What persuaded them [employees] to join the company was my passion to train them to become the top carpenter, who not only build houses, but also design, manage, and sell architectures to clients all by themselves,” Hisao Akimoto says. He has been supporting his employees to become highly motivated and skillful craftsmen and carpenters.

Rudy Simone, who wrote ‘Aspergirls: Empowering Females With Asperger Syndrome’, will be addressing the issue of overcoming obstacles in a session from 10:20 to 10:50 on Thursday, October 11th, at Cosmos Hall. “I’m 47-and-a-half and I didn’t hear the word ‘Asperger’s’ until three-and-a-half years ago,” said Rudy Simone in her interview with Time last year. Asperger Syndrome is an autism spectrum disorder (ASD) that is characterized by significant difficulties in social interaction, alongside restricted and repetitive patterns of behavior and interests. Asperger Syndrome is known to appear much more commonly in boys than in girls. In ‘Aspergirls: Empowering Females with Asperger Syndrome,’ Simone shares her challenging experiences as a woman diagnosed with Asperger Syndrome and tell readers how she overcame the frustration as an “Aspergirl”. In the WKF session, Rudy Simone will be talking about her own experience and describe difficulties faced by those on the spectrum in communicating and connecting with others, which causes social isolation. Rudy Simone has been actively working as a writer, singer and standup comedian.

Dean Karlan, a Yale economist and the author of ‘More Than Good Intentions: How a New Economics is Helping to Solve Global Poverty’ will share his insights on the issue of imbalance of wealth and prevailing poverty around the globe at a session of Knowledge Concert titled ‘Could we solve the poverty by donations?’ from 17:00 to 17:40 on Wednesday, October 10th, at Cosmos Hall. In his book ‘More Than Good Intentions,’ Dean Karlan combines insights from behavioral economics with field research from developing countries to discuss and evaluate international development and poverty-alleviation programs. Karlan is looking for other driving forces - which may change the reality of the least developed country - than aid programs. Small incentives on finance, agriculture, education, health, together with other development initiatives that take into account human irrationality, would help many people in poverty and generate economic growth and development, says Karlan. With good intention and kindness only, the poverty issue will never reach a solution. In his session, Karlan will be providing new insights and methods concerning how to solve the poverty.

Cass Sunstein, Professor of Harvard Business School, Program on Behavioral Economics and Public Policy, will be lecturing from 10:20 to 11:00 on Wednesday, October 10th, at Mugunghwa Hall 2. Cass Sunstein has always operated at the crossroads of behavioral economics and law. He is also well known as the co-author of ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’, which argues that restrictive regulations are less effective at shaping behaviors than gentle, low-cost signals in people’s environments. He will return this fall to Harvard Business School as the Felix Frankfurter Professor of Law and director of the new Program on Behavioral Economics and Public Policy. He is one of the most frequently cited legal thinkers in America. Sunstein is the former administrator for the Office of Information and Regulatory Affairs (OIRA), the White House agency that reviews regulations on everything from coal ash disposal to salmonella rules for eggs. Cass set himself apart by focusing on the real costs and benefits of new regulation instead of the usual political arguments. His emphasis on evidence-based regulation resulted in over $91 billion in savings for the government and a series of regulations that balance environmental and social concerns with business’ need for flexibility.

[ⓒ Maeil Business Newspaper & mk.co.kr, All rights reserved]
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